What do machines understand about your brand?

What this analyzer reads

It fetches the page at the URL you paste and reads every structured data block a search engine would read: application/ld+json scripts, Microdata (itemtype and itemprop attributes) and RDFa (typeof). Each entity is listed with its type and its properties, next to the same view of a fully marked-up BeeRanked page, so the gaps show without reading JSON.

Under the two columns it lists the search features the page's types correspond to. That is eligibility as Google documents it, and eligibility is all it is. Google's structured data policies open with: "Google does not guarantee that your structured data will show up in search results, even if your page is marked up correctly according to the Rich Results Test."

Why the format matters less than the content

Google's definition: "Structured data is a standardized format for providing information about a page and classifying the page content". Three formats carry it. "In general, Google recommends using JSON-LD for structured data if your site's setup allows it, as it's the easiest solution for website owners to implement and maintain at scale", and Microdata, "an open-community HTML specification used to nest structured data within HTML content", and RDFa are read as well. The analyzer reads all three, so a page marked up in Microdata by an older theme is judged on the same terms as one using JSON-LD.

What matters is what the markup says. A page can carry a valid Organization block and still tell search engines nothing about the article on it, and that is the most common result the analyzer shows: the site is described, the page is not.

The rules the markup has to follow

Google's policies are short, and three lines of them decide most cases:

• "Don't mark up content that is not visible to readers of the page." Markup describes the page; it does not add to it.
• "Don't mark up irrelevant or misleading content, such as fake reviews or content unrelated to the focus of a page."
• "To ensure that the page fully represents the content that's visible to users, make sure all structured data items are complete." An Article with a headline and no date or author is a half-filled form.

Which types still earn something in 2026

The list has shrunk. Google removed the How-to documentation in September 2023 "as this rich result is no longer shown in search results, on both desktop and mobile devices", and its changelog for May 2026 reads: "This feature will no longer appear in Google Search starting May 7, 2026", about FAQ rich results. A page that still carries FAQPage or HowTo markup earns nothing for it.

For a content site, these are the types that still do work:

For AI Overviews and AI Mode there is nothing extra to add. Google's AI features page states: "There's also no special schema.org structured data that you need to add." Eligibility there is being "indexed and eligible to be shown in Google Search with a snippet", so the same Article, breadcrumb and Organization markup that describes the page for classic results is what those features read.

• Article (with BlogPosting and NewsArticle). Google's own example carries headline, image, datePublished, dateModified and an author with a name and a URL. Those five properties are the ones to check on every post.
• BreadcrumbList. "A breadcrumb trail on a page indicates the page's position in the site hierarchy, and it may help users understand and explore a site effectively."
• Organization on the home page. It "can help Google better understand your organization's administrative details and disambiguate your organization in search results", including "which logo is shown in Search results and your knowledge panel".
• VideoObject on pages with a video, and Product if you sell.

How to fix what the analyzer finds

Start with the entity the page is about. An article page needs an Article entity with the five properties above; a product page needs Product; the home page needs Organization with a logo. Then add BreadcrumbList on every page below the home page. Remove FAQPage and HowTo blocks that were added for rich results: they add weight to the page and earn nothing.

On WordPress this is a plugin's job; Yoast and Rank Math both emit Article and breadcrumb markup. On Webflow and Framer the markup is pasted per page or in custom code. On BeeRanked every page carries Article, breadcrumb, organisation, image and video markup by itself, and anything more is edited through a form, with no raw JSON.

Then test it, as Google advises: "check your structured data using the Rich Results Test during development, and the Rich result status reports after deployment, to monitor the validity of your pages, which might break after deployment due to templating or serving issues."

Questions people ask

• The analyzer found nothing, but my SEO plugin is on. Check that the plugin's schema output is enabled and that the page is not served from a cache built before it was. View the page source and search for ld+json.
• Does more markup mean better rankings? It does not. Structured data makes a page eligible for a feature. Google: "Using structured data enables a feature to be present, it does not guarantee that it will be present."
• JSON-LD or Microdata? Either is read. Google recommends JSON-LD because it is "less prone to user errors", and it can be added without touching the template.
• Is it free? It is, with no sign-up and no email.

Read more

• Schema markup that still earns rich results: what is gone, what is left, and what each type needs.
• Structured data in our wiki: vocabulary, formats and how search engines use it.
• Rich results: the listing types and what unlocks each.