Rich results

Rich results (formerly "rich snippets") are search listings enhanced with extra visual detail, star ratings, prices, images, breadcrumbs, drawn from a page's structured data. Two of the best known are gone: Google removed How-to rich results in 2023 and FAQ rich results on 7 May 2026 (changelog). They make a listing stand out and can lift click-through (Google Search Gallery).

How you earn them

• Add valid Schema.org markup for a supported type (Product, Recipe, Article, BreadcrumbList, and others).

• The markup must reflect content visible on the page and follow Google's per-type guidelines.

• Eligibility is not a guarantee: Google decides whether to show a rich result for any given query.

Sources

• Google Search Gallery, supported rich-result types

Related terms

Structured data · Zero-click search